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| The "New Jeans" were appointed as honorary Korean tourism ambassadors on the 11th and attended the commissioning ceremony. |
On the 11th, the South Korean government appointed the popular five-member female music group New Jeans as honorary tourism ambassadors for Korea. At the commissioning ceremony held in Seoul, New Jeans expressed their enthusiasm, saying, "We will take the lead in spreading Korean culture and tourism to the whole world."
The South Korean government aims to attract 20 million foreign tourists a year, up from about 11 million last year, according to the Korea Tourism Organization.
New Jeans has also released a video introducing Korean food and tourist spots, with subtitles in Japanese and other languages.