Recently, China's unrequited love for Korean culture continues, with some Chinese netizens claiming that Ive's new song music video, which is full of 'Korean style', "stole Chinese culture."
Recently, girl group 'Ive' released its second EP album through the agency's YouTube and official SNS and released the sound source and music video for the title song 'HEYA'.
The music video captivated both domestic and overseas fans, exceeding 10 million views within 19 hours of its release. Items full of traditional Korean culture, such as the members wearing jeogori-style outfits and norigae accessories, are featured throughout the MV. It was exposed to and attracted attention. Traditional fans, gombangdae, and norigae were used as props, and images of Korean tigers also appeared.
In response, Ive member Ahn Yu-jin introduced, "It was very meaningful to film the Korean-style music video and prepare the costumes for 'Haeha', and it was fun while preparing," while his SNS suddenly began to be flooded with malicious comments. Some Chinese netizens claimed that “Chinese culture was stolen (through the music video).”
Some Chinese netizens even went to the SNS of the artist who participated in the music video and raised eyebrows by leaving comments saying, “You should be ashamed of yourself.”
Regarding this phenomenon, Professor Seo Gyeong-deok of Sungshin Women's University pointed out, "Starting with kimchi and hanbok, they insisted that representative Korean cultures such as samgyetang and fan dance are 'Chinese', and now they are insisting that scenes in K-pop stars' videos are also Chinese culture." did.
As Professor Seo pointed out, this is not the first time Chinese netizens have made outrageous claims about Korean culture in the Northeast. In 2022, the phoenix-shaped hairpin that Ive Jang Won-young presented in Paris, France became controversial when Chinese netizens claimed that it was "originally Chinese."
Also, last year, when the Ministry of Culture, Sports and Tourism and the Korea Craft Design Promotion Agency released the full promotional video for the '2022 Korean Wave-related collaborative content planning and development support in the Korean paper field' project in which New Jeans recently participated, some Chinese netizens said, "Papermaking was invented in China." He claimed, “When Wang Xizhi was around, your Pao Chai Guk didn’t exist,” and poured out negative comments towards New Jeans.
Around the same time, actress Park Shin-hye, who is gaining great popularity in China, was also criticized by Chinese netizens after releasing a hanbok pictorial. She posted a photo of herself wearing a hanbok on social media, followed by malicious comments saying she was “wearing stolen Chinese clothes.”
There were also stars who criticized the Chinese netizens' "unreasonable claims." When asked about the concept of her new album in the past, Chungha said, "Didn't I wear Hanbok at this season's greeting?" and repeatedly emphasized, "It's Hanbok! It's Bok! Everyone, please understand. It's Hanbok. Hanbok, Korea's traditional costume." did. Song Ga-in also posted a photo of herself as a child wearing a hanbok in the past and added the tag "hanbokfromkorea (Korea's hanbok)" to make an indirect criticism.
[Photo] Ive's 'Must' music video / Provided by the Ministry of Culture, Sports and Tourism
